The supreme sorcerer of intrigue!
BRENDA WILSON
Portfolio
Marketer
BRENDA WILSON
Introduction
Hello, I'm Brenda Wilson, a passionate and results-driven management and marketing professional with over a decade of experience in driving growth and innovation in diverse industries. Throughout my career, I've successfully blended my expertise in digital marketing, strategic planning, and client relations to deliver outstanding results and elevate brand presence.
I am deeply inspired by the mission to bridge the global talent gap and empower professionals. With my extensive background in digital marketing, strategic development, and client engagement, I am excited about the opportunity to contribute to teams and help achieve the set vision. My commitment to creativity, innovation, and excellence aligns perfectly with your goals, and I look forward to the amazing things we can accomplish together.
4
1
My Career Journey
UGANDA BAATI LTD
2012 - 2014
My journey began at Uganda Baati Limited, where I honed my sales and customer relationship skills.
2
CFAO MOTORS LTD
2014 - 2016
I then transitioned to CFAO Motors, where I managed key accounts and increased sales by 8.7%.
3
TALENT AFRICA LTD
2016 - 2024
At Talent Africa Limited, I took on progressively senior roles, culminating in my position as General Manager. During my tenure, I spearheaded marketing campaigns that boosted company profit margins by 30% and enhanced web traffic CTR by 5.4%.
MOXIE5 MARKETING AGENCY
2024 TO DATE
Currently, as the Managing Director at Moxie5 Marketing Agency, I lead the development and execution of comprehensive digital marketing strategies. My role involves collaborating with business development teams to tailor solutions for major clients, ensuring seamless client onboarding, and crafting high-impact marketing campaigns. I thrive on using data-driven insights to optimize strategies and drive continuous improvement.
Key achievements
Tag Ticketing Platform Innovation
Achievement: Developed and marketed the innovative Tag ticketing platform, transitioning from physical tickets to a digital solution for efficient data collection and management.
Impact: Enhanced data accuracy and streamlined event operations, leading to a 20% increase in attendee engagement and a 15% reduction in ticketing costs.
Event Synchronization and Management
IMPACT:
Improved attendee experience through seamless live streaming and detailed event reports. Spearheaded event marketing and digital setup, and managed registration processes, achieving a 25% increase in attendee satisfaction
Revenue Growth
33%
Revenue growth through ticket and gate management services
Target Customer
Progress
Achievement: Integrated physical and virtual event attendees through event management software like Whova. Managed over three major events including the Uganda Innovation Week for two consecutive years and the Pearl of Africa Tourism Expo with over 15,000 attendees.
TAG INNOVATION
Engagement
20%
Reduced cost
18%
Total Impact on Company
EMAIL & CRM
Open rate
50%
35%
Total Impact on Company
CTR
Email Marketing and Client Relations
Key achievements
Achievement: Conducted a comprehensive email marketing campaign via Mailchimp, integrated with HubSpot to provide real-time updates to attendees and maintain client relations.
Impact: Achieved a 50% open rate and a 35% click-through rate, significantly enhancing communication efficiency and attendee engagement.
Brand Development and Social Media Success
ACHIEVEMENT
Developed brand identities for event properties such as Ekyooto Ha Mpango and Kampala Innovation Week, as well as corporate brands like Uganda Heart Institute, Noni Vie Lounge and Restaurant, and Talent Africa Ltd.
GROWTH RATE
17.17%
In social media followers at Noni Vie Lounge and restaurant.
SATISFACTION
Net Promoter Score
Impact: Increased social media presence for Noni Vie Lounge with key metrics including 487,531 post impressions, 178,839 video views, and a 196,871 post engagement in a period of 2 months. Achieved a 17.17% growth rate in followers, resulting in enhanced brand visibility and customer loyalty.
Key skills
SaaS Marketing Expertise:
- Proven track record in developing and executing B2C marketing strategies for SaaS products.
Data-Driven Decision Making:
- Strong ability to analyze performance metrics and make data-driven adjustments to optimize marketing strategies.
Strategic Planning and Execution:
- Expertise in crafting comprehensive marketing strategies and executing digital campaigns (email, social media, PPC).
Client Relations and Custom Solutions:
- Skilled in understanding client needs and developing customized digital marketing solutions for seamless onboarding and satisfaction.
Creative Design and Branding:
- Strong design and branding sensibility with a history of developing compelling brand identities and visual elements.
Collaborative Leadership:
- Demonstrated ability to lead teams and collaborate effectively to achieve organizational goals.
Effective Communication:
- Experienced in creating and implementing internal communication plans to promote service adoption within client organizations.
Event Management and Marketing:
- Expertise in managing large-scale events, including marketing, setup, and attendee engagement.
Platform Experience
Hubspot
Zapier
Mailchimp
Agency Analytics
Asana
Zoom
Past Campaigns
Past Campaigns
Sample Design Work
Lets Design the future
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